![]() ![]() ![]() The first Cheetos product was Crunchy Cheetos, invented in 1948 in San Antonio, Texas. In 2010, worldwide annual sales of Cheetos totaled approximately $4 billion, making it the 11th-largest PepsiCo brand. PepsiCo granted also a license to the Strauss-Elite company to distribute the Cheetos snack. ), PepsiCo Europe and PepsiCo Asia, Middle East & Africa. Īs of 2011, Cheetos are produced, marketed and distributed under three different PepsiCo operating divisions: PepsiCo Americas Foods(which includes Frito-Lay in the United States and Canada, Sabritas in Mexico and Latin Americas Foods in Brazil, Colombia, Argentina, Venezuela and Peru. Most of the competing cheese-flavored snacks are distributed in specific regions of the U.S., and as of 2010 Cheetos remains as the top-selling cheese puff in America. ![]() While Cheetos was the first snack food of its kind, competing products in the snack food category have since emerged-including UtzCheese Curls, Herr's Cheese Curls and Wise Cheez Doodles. Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America. At the time, Cheetos was one of four large snack food brands produced by the company, which had annual revenues of $127 million. The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc. in 1948 along with a potato product called Fritatos. Lay for marketing and distribution, and Cheetos were introduced nationally in the U.S. This led Doolin to partner with potato chip businessman Herman W. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. Ĭheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's Dallas, Texas-based research and development kitchen. As Cheetos are sold in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences-such as Savory American Cream in China, and Strawberry Cheetos in Japan. The original Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos in North America alone. In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States worldwide the annual retail sales totaled approximately $4 billion. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. ![]() It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.Cheetos (formerly called Chee-tos until 1998) is a brand of cheese-flavored, puffed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo. This data is supplied for personal use only. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website. Ocado is therefore unable to accept liability for any incorrect information. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label. You should note that products and their ingredients are subject to change. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. This page serves as a summary for information purposes only, and are designed to enhance your shopping experience on the Ocado website. ![]()
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